Our Story

I’m Umma, and I’m so glad you’re here. Thank you for trusting our vision to help babies and parents sleep safely, comfortably, and soundly. I created Swaddle Sleeves for my daughter so that she would sleep better after we transitioned her out of the swaddle and into the crib. A true swaddle lover, she wasn’t taking well to any one of the transition products we bought for her: They either ran too warm or gave her too much freedom, and our little girl just wasn’t having it!

One night, driven out of a sense of desperation that only sleep deprivation can spark, I made the first version of Swaddle Sleeves. Excited but nervous about getting my hopes up, I tried them on my daughter the next night, and what do you know? She went out like a light AND slept all night long! Hallelujah! Within two days, she would calm down as soon as Swaddle Sleeves were on and safely self-soothe and put herself to sleep once again.

Word quickly got out among our friends and friends of friends, and soon everyone wanted a pair of these magical sleeves. As feedback poured in, we knew that Swaddle Sleeves were too good to keep just to ourselves, and so Swaddle Sleeves by Two Baby Bears and Co. was born. We hope you and your baby love Swaddle Sleeves as much as we do and include them in your sleep-time routine for many months to come!        

Motherhood is a magical and exciting journey, but it is also one that can be isolating and challenging, which is why our greater mission at Two Baby Bears and Co. is to help you feel loved, supported, and encouraged in your transition to postpartum and beyond. Motherhood is better when we stick together and uplift one another.

Here’s to you and all the moms who are trying their best every single day: You’re awesome. You’re strong. You’re beautiful. If you’re in the thick of the infant/toddler stage right now, know that it gets better, and we will continue to walk this journey together.

My oldest is 5, and my youngest is currently 3 weeks old (ahhh) so I’m right there with you! From one mama to another— you got this!

Please let me know if you have any questions! We are always here to help.

Sending love and sleepy dust your way,

Umma Shekhani
Founder & Mom of 5

Why Two Baby Bears? 

Learn about the little boy who inspired it all