Our Story


two baby bears family

I’m Umma, and I’m so glad you’re here. Thank you for trusting our vision to help babies and parents sleep safely, comfortably, and soundly. I created Swaddle Sleeves® for my daughter so that she would sleep better after we transitioned her out of the swaddle and into the crib. A true swaddle lover, she wasn’t taking well to any one of the transition products we bought for her: They either ran too warm or didn’t do anything to help, and our little girl just wouldn’t sleep!

One night, driven out of a sense of desperation that only sleep deprivation can spark, I made the first version of Swaddle Sleeves® and tried them on my daughter the next night, and what do you know? She went out like a light AND slept all night long! Hallelujah! Within two days, she would calm down as soon as the sleeves were on and safely self-soothe and put herself to sleep once again.

Word quickly got out among our friends and friends of friends, and soon everyone wanted a pair of these magical sleeves. As feedback poured in, we knew that Swaddle Sleeves® were too good to keep just to ourselves, and so Two Baby Bears and Co.™ was born. We hope you and your baby love our products as much as we do and include them in your sleep-time routine for years to come!        

Motherhood is a magical and exciting journey, but it is also one that can be isolating and challenging, which is why our greater mission at Two Baby Bears and Co. is to help you feel loved, supported, and encouraged in your transition to postpartum and beyond. Motherhood is better when we stick together and uplift one another.

So here’s to you and all the moms who are trying their best every single day: You’re awesome. You’re strong. You’re beautiful. If you’re in the thick of the postpartum/infant/toddler stage right now, know that it gets better, and we will continue to walk this journey together. From one mama to another—you got this!

My oldest is now 7, and my youngest is currently 8 weeks old (yes, I may have had 6 kids in just under 7 years, and yes, I may be a tad bit crazy), so I’m right there with you!

Please let me know if you have any questions. We are always here to help!

Sending love and sleepy dust your way,

Umma S.
Founder & Mom of 6
(updated Jan '23)

Why Two Baby Bears? 

Learn about the little boy who inspired it all